Case Studies
Brand development
Our House - AluK
Solidifying AluK’s position within the UK fenestration market as the only systems house that didn’t have to outsource any of its operations. Controlling the full end-to-end customer journey.
We Go Above - Whitesales
Positioning Whitesales to show them in the right light. Not only as a market leader in Rooflight products, but also in all the solution solving, customer services that they offer to each and every customer.
Campaigns
Leading the way - AluK
For a lot of fabricators in the fenestration market, to the road to working with aluminium often seems like a unfamiliar and sometimes scary leap to take. However AluK wanted to show that they’d be there to support you at every step of the way in working with this wondrous material.
Refined to Redefine - AluK
When it came to relaunching AluK’s premium folding door we knew we had to make an impact. One that set us apart from the usual sea of sameness often found in a highly competitive market. The campaign covered both digital media and print media including this cutting edge video to launch with.
The sky’s the limit - Whitesales
When Whitesales wanted to create a new roof lantern, not only did this involve a lot of NPD but it also lead to a whole naming project, of which the sky.vu was born. And to take this to market we wanted to show the instant impact that daylight solutions can bring to our homes and spaces.
Events
Experts in Aluminium - AluK
2017 saw AluK’s first visit to the FitShow as an exhibitor and we wanted to launch with a bang! Along side our cutting edge products we also had a dedicated ‘experts zone’ where all the industry came together to discuss a wide range of topics relevant to not only our customers but to the industry as a whole.
Leading the way - AluK
To coincide with our above the line campaign, we decided to use the FitShow 2019 as the perfect crescendo and bring the industry together. That year all roads led to Birmingham and a fantastic few days of celebration which saw us turn 25 years old in the UK.
We go above - Whitesales
Taking Whitesales to their first FitShow was no easy task. They were up against some tough competition in an already tough market. So rather than create another product stand, we chose to create an exclusive bar area complete with a funk and soul DJ and live Saxophonist. Much networking and dancing was done!
