Services
From sales and marketing audits, to the creation of strategic marketing plans, campaign management, event management and lead generation processes and follow up, I provide a range of services to suit all requirements and budgets. What is consistent throughout is a focus on sales generation – providing input which ultimately drives revenue.
Marketing strategy
Audits, reviews and analysis of current marketing activities and structure
Through a detailed deep dive into your current marketing activities, markets, customers and budgets. I will provide a full recommended plan with timelines and budgets. This can then be delivered to your existing marketing team or agency. If required, I can work with you on a monthly/quarterly basis to ensure the plan is on track, review results and adjust if needed.
Budget planning
Budget planning is always tricky, especially when you may have a number of markets to service. I can help with guidance and also setting budgets. This can be outline budgets or to align with plans already created.
Fractional Marketing Director support
If you need support with setting up a marketing function in your business, regular input with strategic marketing on an ‘as needed basis’, or marketing consultancy on a specific stand-alone project, I can work with you to develop the most workable – and effective plan.
Brand management and development
★ Brand analysis audits and development strategies
★ Brand building plans
★ Brand communication plans
Brand management and development is something I am truly passionate about and believe strongly in. It is the DNA to any business and must be nurtured and protected.
If you are a business looking to launch a brand, develop or review your existing brand, I can support you with carrying out audits and provide recommendations to build and develop brands. This may, include expanding into new markets, managing branding guidelines and ensuring a strong umbrella communications plan that provides the foundations to all future business marketing comms.
Research, develop and create marketing plans
Customer experience mapping, review and development
Do you need support on understanding and making your customer experience the best it can be? How do customers engage with you, what are the expectations, what tools can be introduced to make the experience better, ordering online, enquiry, delivery, customer service? Through a proven process, I can provide insights and recommendations for measurable improvement.
PR, advertising and digital strategy development and planning
If you need support with tactical marketing tools such as PR, media and digital. I can support with detailed planning for you to share with your existing agencies or internal marketing teams. Alternatively, I can help with onboarding PR and digital specialists to help deliver the crucial plans.
Campaign planning
If you need help to create an impactful launch for a specific product or new service, I can provide you with a detailed plan, with budgets and milestones to ensure a successful launch and deliver the required results.
Event management
Whether it’s open days, customer events, exhibitions or press launches, I’ve got a huge amount of knowledge and experience to share – from Interbuild to FIT Show.
If you’re investing in any kind of event, you need to make sure you get real return. It’s not just about getting the planning and ops management right; it’s about creating stand out for you and your brand which ultimately leads to increases in revenue.
I can support with everything from small shell based schemes to full space-only exhibition planning, and I’ve got a network of proven, top quality suppliers to help deliver the whole project.
New Product Development (NPD) planning
Innovation is key to a business’s success, ensuring you have a robust new product development process (NPD) in your business is key.
I can provide a detailed plan and tools to introduce an NPD function. These tools have been created to ensure that the pipeline process is streamlined and agile whilst ensuring the NPD “gates” and checklists are robust to deliver a successful launch.